
Welcome to the
Don’t Do That Podcast
Tune in for stories from tech and financial services industry leaders, innovators and entrepreneurs who have been there, done that – and don’t want to see you make the same mistakes.
Why Should You Care?
Let’s face it. Advice is too easy to get from people you shouldn’t be listening to.
And frankly, nobody needs another podcast featuring self-proclaimed experts telling you what you should be doing.
Lucky for you,
we’re not going to do that.
Instead, each episode of Don’t Do That will deliver real and raw lessons learned from the good, the bad and the ugly moments of the professional, and sometimes personal, lives of real business leaders to help you know what not to do in your own career..
Your host, Kelly Waltrich
Co-Founder & CEO of intention.ly

What you Won’t Hear:

Bland, canned, or trivial business cliches

Hypothetical solutions to what-if scenarios

Unproven, unsurprising or uninspiring advice from so-called “experts”
What you will Hear:
Real, relatable reflections from prominent business, tech and financial services leaders
Honest, objective insights on what didn’t work—and why—while rising within their roles
Practical perspectives on the missteps you should—and can—avoid along your own journey
LATEST EPISODES
What’s New on Our Not-to-Do List
Listen Now → Episode #25
DON'T DO THAT: DON’T KNOCK ON THE DOOR WITHOUT A KEY
Kelly Waltrich sits down in-person with Joe Steuter, her friend and business partner to unpack the lessons from 20+ years in financial services, including how to communicate with intention, stand out in a sea of sameness, and hire marketers who can actually deliver results.
Listen Now → Episode #24
Kelly Waltrich welcomes Mark Forman, CMO of Optifino, a company rooted in one simple but transformative concept: truly knowing your audience through genuine human connection.
Listen Now → Episode #23
Kelly Waltrich curates the most eye-opening “don’t do that” moments from 20+ industry titans who’ve made every mistake so you don’t have to.
Have some do’s and don’ts to share? Share your story with us!
The most successful people I know go out of their way to help others avoid facing the same challenges they did. If that sounds like you, let’s talk about your future episode.