Don’t Do That: Stop Hiring Experts and Micromanaging Them
Summary:
Do you trust the experts you hired?
In this episode of Don’t Do That, Kelly Waltrich is joined by Molly McClure, Head of North America Marketing at Intelliflo. Molly shares her experience building Intelliflo’s U.S. marketing presence from the ground up, the importance of balancing creativity with data-driven results, and why events like Future Proof Festival are game-changers for financial services branding.
Molly’s “Don’t Do That” message: Stop hiring experts and then not trusting them to do what they do best.
Kelly and Molly discuss:
00:56 Molly’s background and nearly 20 years in marketing
02:38 An overview of Intelliflo and its expansion from the UK to the US market
07:12 The importance of marketing creativity alongside metrics and data
09:00 Molly’s experience launching the intelliflo brand at Future Proof Festival
13:46 The unique branding opportunities at outdoor industry events vs. traditional conferences
15:15 intelliflo’s creative surfboard simulator booth experience
17:17 The critical balance between brand building and lead generation
21:25 Molly’s “Don’t Do That”: Don’t hire experts and then micromanage them
23:00 The organizational imbalances that lead to micromanagement
25:07 How marketing often loses its creative spark when overly managed
27:54 Why marketing is often a thankless position despite driving success
30:30 How job candidates can assess a company’s management style before joining
34:10 The importance of earning trust and autonomy as a new team member
36:35 The power of bringing solutions, not just problems, to leadership
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About Our Guest:
Molly McClure, Head of US Marketing for intelliflo, Invesco’s financial advice software division, brings nearly two decades of marketing leadership experience in financial services and technology to her role. With an MBA from Michigan State University and a bachelor’s from Wake Forest University, McClure has leveraged her education and expertise to drive remarkable growth.
Growing up working on her grandparents’ cherry farm in northern Michigan, McClure learned that hard work creates good luck. This ethos underpins her approach to transforming intelliflo’s marketing function into a lead-generating powerhouse. Her team’s innovative omnichannel campaign launched in March 2023 utilized 15 channels, 12 new to the company, driving awareness and results for the intelliflo redblack solution.
McClure’s leadership has earned her accolades, including being named one of the 2025 Top 30 Most Influential FinTech Marketers, 2024 & 2025 Top Female Business Leaders of San Antonio, and a nomination for Innovator of the Year at the 2023 US FinTech Awards. Her team’s campaign work has also been recognized as the Excellence in Marketing/PR award winner at the 2024 ThinkAdvisor Luminaries Awards.